OPPO India has released the next phase of its ‘Live the Aawara Life’ campaign featuring Siddhant Chaturvedi, Ishaan Khatter, and Pooja Hegde. The film captures the trio escaping mundane city life to embark on a carefree road trip to the mountains, symbolizing freedom, nostalgia, and rediscovery—set to a reimagined ‘Aawara Hoon’ anthem.
The campaign, promoting the OPPO Reno14 Series ahead of its July 3, 2025 India launch, positions the phone as the “fourth companion” with a flagship 50MP AI camera, 3.5x Telephoto Portrait lens, 4K HDR video, and AI-powered editing tools. With IP68/69 durability and a focus on spontaneity, Reno14 is designed for wanderers and storytellers.
Rolled out across digital, cinema, and OTT platforms, the campaign reflects OPPO’s commitment to empowering creativity and living in the moment, resonating with a new generation of explorers.