La Pink has launched a new campaign featuring actor and clean beauty advocate Parineeti Chopra to promote its 100% microplastic-free Strawberry Lip Balm. Emphasizing minimal glamour and mindful beauty, the campaign highlights Parineeti’s endorsement of clean, effective skincare with a focus on naturally pink, healthy lips.
Described as a symbol of “beauty that feels real,” the campaign positions the lip balm as both a beauty essential and a clean lifestyle choice. Known for its nourishing formula and subtle tint, the product aligns with La Pink’s commitment to purity and performance.
Founder Nitin Jain shared that Parineeti’s authentic support reinforces the brand’s vision of offering high-performing, microplastic-free skincare. In a cluttered beauty market, La Pink’s campaign stands out for its clarity, sustainability, and emphasis on responsible innovation.