Miraggio broke away from traditional studio shoots with ‘The Holiday’, a limited-edition summer capsule shot in Seychelles. The brand flew real-life influencer best friends — Vrinda, Gurleen, and Ravkirat — for an unscripted, style-packed getaway that doubled as a live campaign shoot.
Inspired by coastal charm, the collection features raffia textures, nautical stripes, and lemon-punch embroidery — designed as stylish, functional companions for spontaneous escapes.
More than a product launch, the campaign celebrated friendship, wanderlust, and authentic storytelling. Amplified through high-engagement content and creator-led buzz, The Holiday reaffirms Miraggio’s commitment to real stories, real women, and fashion as a lived experience.