Dentsu India has unveiled the Dentsu Podcast Network (DPN) — the country’s first agency-led podcast network, aimed at helping brands tap into one of the fastest-growing and most intimate storytelling formats.
With full-stack capabilities across production, distribution, and monetisation, DPN is positioned as a cultural bridge, connecting audiences across metros and heartlands, English and vernacular languages, as well as mainstream and niche interests.
To lead this pioneering initiative, Aditya Kuber, Agith George Kuruvilla, and Ashwin Gangakhedkar have joined as Vice Presidents. Together, they bring extensive expertise in multilingual content creation, creator collaborations, and brand partnerships, ensuring that DPN delivers meaningful impact for both audiences and advertisers.
Commenting on the launch, Amit Wadhwa, CEO, Dentsu Creative and Media Brands, South Asia, said:
“With the Dentsu Podcast Network, we are unlocking the next frontier of branded content — where culture, creativity, and commerce converge.”
The launch of DPN marks a bold step forward for Dentsu India, reinforcing its commitment to shaping the future of branded storytelling through innovative, culture-driven formats.