AB InBev and Netflix have announced a global partnership to create immersive, culture-driven experiences that connect beer with entertainment. The collaboration will feature co-marketing campaigns, content integrations, limited-edition packaging, and consumer activations tied to Netflix titles like The Gentlemen, Brasil 70 – A Saga do Tri, and Culinary Class Wars.
The alliance also extends to live events, with AB InBev sponsoring Netflix spectacles such as the Canelo vs. Crawford fight in Mexico and upcoming advertising during the NFL Christmas Gameday 2025. Future collaborations include global sporting events like the 2027 Women’s World Cup.
The partnership blends AB InBev’s iconic beer brands with Netflix’s storytelling and live entertainment to deliver unique, shared experiences for fans worldwide.