Gateway To The Media Industry Insights
Netflix has reportedly emerged as the front-runner in negotiations to acquire Warner Bros. Discovery (WBD), moving into an exclusive discussion period to finalise terms. This development follows a competitive bidding…
Srivats TS has joined Reliance Retail as senior vice president and head of marketing, marking his return to the corporate landscape months after exiting Netflix, where he served as vice…
Netflix has introduced a new metric called Monthly Active Viewers (MAV) to more accurately measure the reach of its ad-supported audience. The metric reflects real people watching rather than just…
Netflix has partnered with Yash Raj Films (YRF) to bring a treasure trove of iconic Bollywood films to global audiences. Starting November 1, the curated collection will roll out in…
Early next year, select video podcasts from Spotify Studios and The Ringer will debut on Netflix, broadening their reach beyond traditional podcast platforms. The collaboration will feature content across sports,…
AB InBev and Netflix have announced a global partnership to create immersive, culture-driven experiences that connect beer with entertainment. The collaboration will feature co-marketing campaigns, content integrations, limited-edition packaging, and…
Netflix has secured exclusive rights to stream the 2026 World Baseball Classic in Japan, making it the platform’s first live sports broadcast in the country. All 47 games will be…
Samsung has partnered with Netflix to launch a limited-time KPop Demon Hunters theme collection exclusively for Galaxy users. Available from August 13 to September 12 via the Galaxy Store, the…
Rethinking Value Beyond the Live Game In the shifting economics of streaming, sports content holds a distinct advantage—and a steep price tag. Unlike scripted series, which rise and fall on…
Netflix reported strong Q2 2025 results, with revenue up 16% year-over-year to $11.08 billion and net income rising 39% to $3.13 billion. Operating income jumped 45% to $3.8 billion, and…
Netflix is boosting its global ad capabilities by partnering with Yahoo DSP, allowing advertisers to buy Netflix ad inventory programmatically across all 12 of its ad-supported markets later this year.…
Netflix and WWE’s Monday Night RAW premiered to phenomenal success, achieving 4.9 million global Live+1 views. In the U.S., viewership soared to 2.6 million households, a 116% increase from the…
Netflix and the NFL broke records on Christmas Day, with nearly 65 million US viewers tuning in for the doubleheader, making it the most-watched NFL Christmas in history. The Ravens-Texans…
Netflix and KitKat have teamed up for a new collaboration focused on the theme of “breaks.” Fans can scan a QR code on the new KitKat packaging to enter the…
By the conclusion of 2025, Netflix is set to launch its own proprietary advertising technology platform. This platform will revolutionize how advertisers secure ad space, gauge campaign effectiveness, and glean…
Netflix exceeded earnings expectations on Thursday, revealing that both profit and subscriber numbers surged, thanks to its significant investment in a robust content line-up, which paid dividends amidst efforts to…
Bob Iger, the CEO of Disney, has announced strategies to tackle password-sharing on the company’s streaming platform, slated to launch in June. Speaking in an interview with CNBC, Bob Iger…