Flipkart and Marriott Bonvoy have launched India’s first dual loyalty integration, allowing consumers to turn everyday shopping into Marriott Bonvoy travel experiences. The campaign, “Your Cart Takes You Places” by 22Feet Tribal Worldwide, creatively leverages Flipkart’s search functionality: when users search for products like “Bali Earrings” or “Korean skincare,” they see suggestions for Marriott Bonvoy stays in corresponding destinations.
The campaign, live on the Flipkart app for two weeks, features playful films highlighting how routine purchases can bring users closer to dream travel experiences. Promoted across social media, including X, it used influencer collaborations and interactive search experiences to drive account linking, engagement, and awareness.
Marriott and Flipkart emphasize that the partnership bridges shopping and travel, offering a seamless rewards ecosystem that is local, accessible, and relevant to Indian consumers.