Zomato has unveiled a new campaign celebrating Indian para-athletes, launched alongside the World Para Athletics Championship debut in India. In partnership with the Paralympic Committee of India, the initiative highlights seven athletes—Rinku Hooda, Hokato Sema, Pranav Soorma, Simran Sharma, Praveen Kumar, Preethi Pal, and Yogesh Kathuniya—whose journeys embody resilience, discipline, and self-belief.
Through films, OOH, print, and digital content, the campaign showcases their relentless hustle, from early training sessions to overcoming mental battles, positioning them as inspirations beyond sport.
Zomato’s Marketing Head, Sahibjeet Singh Sawhney, said the effort underscores the brand’s commitment to inclusivity and its belief that true hustle defines champions.