Himalaya Wellness has unveiled a new campaign, “Unspot Your Natural Glow,” for its Himalaya Turmeric Range ahead of International Turmeric Day on October 8. Featuring actor and youth icon Mithila Palkar, the campaign highlights Himalaya’s fusion of natural ingredients and modern science to deliver radiant, authentic skin.
The range — comprising a facewash, serum, and dark spot clearing cream — targets dark spots and uneven skin tone, blending organically sourced turmeric with niacinamide and glycolic acid. “This range combines nature and science to reveal the skin’s natural glow,” said Rajesh Krishnamurthy, Business Director – Consumer Products Division, Himalaya Wellness.
Set in a warm, firefly-lit natural backdrop, the campaign film symbolizes confidence and natural beauty. Mithila Palkar shared, “In a world obsessed with filters, Himalaya’s message of embracing natural skin feels refreshing and empowering.”
Marketing Director Ragini Hariharan added that the campaign celebrates the modern woman seeking effective, trustworthy skincare aligned with her values.
The 360° rollout spans digital, retail, and outdoor channels, along with influencer collaborations on International Turmeric Day. With this launch, Himalaya Wellness strengthens its position in beauty, redefining skincare as a blend of authenticity, confidence, and nature-powered efficacy.