Nykaa, India’s leading beauty and lifestyle platform, has partnered with Snapchat to launch the ‘Nykaa Snap Star Beauty Incubator Program’, a first-of-its-kind initiative to nurture the next generation of beauty creators in India.
The program will empower emerging talent with mentorship, tools, and creative freedom to shape how beauty is discovered and shared online. Selected creators, part of the #NykaaSnapStarSquad, will gain access to Snap Schools, exclusive events, brand collaborations, and a chance to become official Snap Stars. They’ll create platform-first content across makeup, skincare, fragrance, and personal care while engaging with Nykaa’s flagship events and new product launches.
The collaboration builds on insights from the Nykaa x Redseer Beauty Trends Report 2025, highlighting Gen Z’s growing influence on beauty and e-commerce, with over two-thirds planning early, online festive shopping.
Nykaa said the initiative celebrates Gen Z’s creativity and inclusivity, while Snapchat’s Saket Jha Saurabh noted that Gen Z already drives 44% of India’s $15–20 billion beauty market.
Through this partnership, Nykaa and Snapchat aim to fuel India’s creator economy — blending beauty, technology, and storytelling to inspire a new generation of digital beauty icons.