Taboola and Paramount Advertising have partnered to launch “Performance Multiplier,” a new solution that connects TV advertising with measurable digital performance. Aimed at small and medium businesses (SMBs), it enables advertisers to extend and track the impact of their connected TV (CTV) campaigns across the web.
Integrated into Paramount Ads Manager and powered by Taboola Realize AI, the tool enhances targeting and attribution by reaching matched and lookalike audiences across Taboola’s network of over 9,000 publishers.
The partnership marks the first use of Taboola Realize by a major streaming provider and introduces a new standard for linking CTV and digital outcomes. Advertisers can track metrics like clicks, sign-ups, and purchases, viewing combined performance directly within the Paramount dashboard.
Currently in beta, Performance Multiplier will be available widely by early 2026, offering SMBs a more measurable and privacy-safe approach to CTV advertising.