Meta is ramping up efforts to protect older adults from online fraud through new safety tools, expanded partnerships, and global awareness campaigns. Since early 2025, Meta has disrupted nearly 8 million scam-linked accounts on Facebook and Instagram targeting users through social media, messaging, dating, and crypto platforms.
Marking Cybersecurity Awareness Month, Meta has joined the National Elder Fraud Coordination Center (NEFCC) — alongside AARP, Google, Amazon, Microsoft, and others — to enhance information sharing and fraud prevention.
Recent investigations with Graphika uncovered scams targeting seniors, including fake home improvement offers, fraudulent “money recovery” schemes, and impersonated customer support pages. Meta has removed over 21,000 such Pages and blocked related websites.
To stay safe, Meta advises users to beware of unsolicited messages, verify official channels, and consult trusted contacts before sharing information.
The company is also working globally with law enforcement and partners through initiatives like the Tech Against Scams Coalition, disrupting transnational scam networks and promoting digital literacy programs such as the “Cyber Smart Senior” training in Thailand.
New security tools include:
- WhatsApp: Screen-sharing scam alerts
- Messenger: AI-based scam detection
- Passkeys: Biometric or PIN-based login
- Security & Privacy Checkups across Meta apps
Ongoing awareness campaigns in India and Europe further promote these tools and educate older audiences on spotting scams.