Charlotte Tilbury, the global luxury beauty brand founded by makeup artist Charlotte Tilbury MBE, has unveiled Rulebook for Brides, a five-part digital content series created in partnership with Nykaa. Designed for Indian brides, the series focuses on wedding makeup routines that are built to last across multiple ceremonies and long, high-energy celebrations.
The campaign features actor and style icon Sobhita Dhulipala, introduced as Charlotte Tilbury’s Beauty Muse in India. Through the series, Dhulipala shares makeup tips and routines aimed at helping brides maintain a consistent, confident and camera-ready look throughout their wedding festivities, while reflecting the grandeur and pace of Indian weddings.
Structured around five key principles of bridal makeup, the series highlights transfer-resistant base products like Airbrush Flawless Foundation and Airbrush Flawless Finish powder, glow-enhancing favourites such as Hollywood Flawless Filter and Unreal Blush Healthy Glow Sticks, eye looks using the Luxury Palette and Rock ‘N’ Kohl eyeliner, a single versatile lip shade with Matte Revolution Pillow Talk Medium, and long-wear finishing with Airbrush Flawless Setting Spray, which the brand claims can lock makeup in for up to 16 hours.
Charlotte Tilbury said the series addresses both the emotional and practical demands of wedding days, where makeup needs to endure long hours, photography and constant movement. Describing Sobhita Dhulipala as a representation of the modern Indian bride, she added that the content aims to offer practical, reliable beauty guidance for high-pressure moments. The Rulebook for Brides series will roll out digitally via Nykaa, strengthening Charlotte Tilbury’s focus on India’s premium bridal beauty market.