Titan has unveiled a new brand campaign, Wear Your Story, starring badminton champion PV Sindhu and actor Vikrant Massey. Conceptualised by Ogilvy, the campaign places personal journeys and lived experiences at the heart of style, positioning Titan watches as markers of identity rather than just accessories.
The films draw from the individual paths of Sindhu and Massey, using their stories to underline how purpose, resilience and honesty shape both life and personal style. Sindhu’s narrative focuses on discipline, perseverance and growth through sport, while Massey reflects on simplicity, intention and staying true to oneself. In both cases, the watch becomes a symbol of milestones and moments that define who they are.
Ranjani Krishnaswamy, CMO, Analog Watches at Titan Company, said the campaign reflects the brand’s belief that a timepiece quietly represents a person’s journey. She added that Sindhu and Massey embody the authenticity and courage Titan seeks to celebrate as it continues to evolve its design and storytelling approach.
The campaign is live across digital platforms and aligns with Titan’s broader shift towards narrative-led communication that connects with contemporary audiences through real, relatable stories.