Britannia Cakes has rolled out a new festive campaign that shines a light on the simple joy of togetherness, positioning its cakes as a natural part of everyday celebrations during the holiday season. Timed to coincide with peak festive moments, the campaign highlights how even small gatherings can feel special when shared with family and loved ones.
Alongside the campaign, the brand has expanded its festive portfolio with three new variants. Double Choco Chip, Veg Plum Cake, and Nut & Raisin Cake. These join refreshed festive packaging for existing favourites such as Festive Plum Cake and Plum Delight Cake. Made with premium ingredients like cashews, almonds and raisins, the range is designed to suit gifting, hosting and relaxed family indulgence throughout the season.
Conceptualised and executed by Schbang, the campaign film centres on Britannia’s Festive Plum Cake and uses a contemporary family setting to show how quiet moments can turn magical. The film employs generative AI tools including Google Veo, Nano Banana Pro and Kling to create a visually immersive world, blending modern technology with emotional storytelling.
Commenting on the initiative, Shekhar Agarwal, General Manager – Marketing for Cakes, Rusks and Croissants at Britannia, said the festive season is a key consumption period for cakes, and the campaign reinforces the brand’s role during this time. Schbang’s Ria Shah added that the idea was to uncover the magic already present in family moments, using AI as a creative enabler rather than a replacement for human emotion.
With refreshed packaging, new flavours and a season-led narrative, Britannia Cakes aims to strengthen its presence during festive occasions, reminding consumers that the true spirit of the holidays lies in coming together over shared moments.