Beats has teamed up with global music icon Travis Scott for a new campaign titled Dare to Dream, celebrating the power of vision, self-belief and persistence that fuels creative greatness. The campaign also spotlights Beats’ latest performance earbuds, Powerbeats Fit, which Scott calls his favourite Beats product to date.
The film draws inspiration from a now-legendary tweet Scott posted in 2011: “ONE DAY TRAVIS SCOTT WILL BE SOMEBODY.” Nearly 15 years later, the campaign reimagines that declaration as a cinematic reflection on destiny and determination. To ground the story in authenticity, Beats recreated Scott’s childhood bedroom, where his earliest musical ambitions took shape, and featured a special appearance by his mother, Wanda Webster.
In the film, a young Travis is seen creating music on his Apple iMac, wearing the original Beats Studio headphones he loved growing up. As he immerses himself in sound, the moment transitions into a dreamlike vision of packed arenas from his Circus Maximus tour, before reality gently pulls him back as his mother calls him to get ready for school. A pair of Powerbeats Fit becomes the symbolic bridge between past and future, underscoring how belief travels across time.
The campaign continues a long-standing relationship between Travis Scott and Beats, which began in 2015 and has evolved over nearly a decade. Created in collaboration with gamma. founder Larry Jackson and director Anthony Mandler, the film uses advanced digital de-aging VFX to bring Scott’s younger self to life, choosing realism over casting. With Dare to Dream, Beats reinforces its belief in bold imagination showing how a single idea, backed by conviction, can shape a remarkable journey.