G-SHOCK, the Casio watch brand, has unveiled its latest campaign, Rise Above the Shocks, featuring brand ambassador Vicky Kaushal. The campaign emphasizes resilience and celebrates youth who overcome life’s pressures with boldness and authenticity.
It spotlights classic models like the DW-5000R, GA-2100, DW-5600, and GA-110—known for their durability and street-style appeal. Vicky Kaushal embodies the spirit of perseverance, aligning with G-SHOCK’s message of strength and self-expression.
Created in collaboration with Method Productions, the campaign connects with a new generation that redefines toughness on its own terms.