New Balance has announced actor and style icon Janhvi Kapoor as its first-ever Indian brand ambassador, marking a significant step in the brand’s expansion across one of its fastest-growing global markets. The association signals New Balance’s intent to build deeper cultural relevance in India by blending sport, fashion and individuality.
Janhvi Kapoor’s journey in cinema and fashion reflects independence, versatility and self-expression qualities that closely align with New Balance’s core philosophy of empowering people to own their personal paths, both on and off the field. With strong youth appeal and a growing influence across fashion and fitness, Kapoor represents the brand’s focus on authenticity and confidence.
Speaking about the association, Kapoor said she has long admired New Balance for celebrating individuality and innovation. “For me, fashion and fitness have always been about staying true to yourself, and New Balance allows me to express that authenticity with confidence. I’m honoured to join the New Balance family and excited about what we’ll create together,” she shared.
Radeshwer Davar, Country Manager, India at New Balance, said the partnership reflects a shared vision. “Janhvi brings not just influence but genuine inspiration. Her passion, drive and evolving journey mirror the ethos of New Balance, and together we look forward to exploring new possibilities in fashion and sport for Indian audiences.”
Stuart Henwood, Senior Director, MEAI at New Balance, added that India remains a priority growth market for the brand. He noted that Kapoor’s individuality and entrepreneurial spirit align strongly with New Balance’s values and long-term vision, helping strengthen its connection with consumers across India and the wider region.