For IPL 2025, Swiggy teamed up with PivotRoots and mCanvas to deliver a dynamic, cross-platform campaign offering 66% off every time a six was hit during a match. This real-time, ball-by-ball campaign spanned Connected TV, OTT, and mobile, engaging viewers with instant creatives on premium screens like Sony Bravia and JioCinema.
Using moment marketing, Swiggy retargeted users on mobile for app conversions, blending awareness with performance. The campaign drove record-breaking results, including Swiggy’s highest-ever CTV view-through rates and 4x improvement in mobile CTRs.
Celebrated for its scale, timing, and innovation, the campaign set a new benchmark for real-time digital marketing in India.