The cricket legend will feature across the brand’s 360-degree communication, including TV, digital, social media and in-store campaigns
Vijay Sales has appointed former Indian cricketer Rahul Dravid as its brand ambassador, bringing together the electronics retailer’s longstanding association with trust and customer relationships with Dravid’s reputation for consistency, credibility and dependability.
The partnership is built around Vijay Sales’ brand philosophy of ‘Delivering Apnapan’, which reflects its focus on providing customers with personalised advice and support beyond the point of purchase.
Having operated in India’s electronics retail market for more than five decades, Vijay Sales has positioned itself around helping consumers make technology purchases with confidence. The brand’s proposition extends from assisting families with their first major electronics purchases to supporting them through subsequent technology upgrades.
According to the company, Dravid’s understated persona and strong credibility across generations make him a natural fit for the brand’s positioning. His association is expected to help Vijay Sales further communicate its emphasis on trust, reliability and genuine customer guidance.
Nilesh Gupta, Director, Vijay Sales, said, “Vijay Sales has always been built on relationships, not transactions. Understanding what a customer needs, offering the right advice and being there long after the purchase – that sense of trust and apnapan has defined us for over five decades. Rahul Dravid represents these values with an authenticity that people across India connect with, making him the most natural partner to represent the brand as we enter our next phase of growth.”
Dravid also spoke about the association, highlighting the importance of trust in building long-term relationships between brands and consumers. He said, “Some brands become part of people’s lives not simply because of what they sell, but because of the trust they build. Vijay Sales has shared that relationship with families for decades, and I particularly connect with the simplicity and warmth behind ‘Delivering Apnapan.’ I am delighted to associate with Vijay Sales and look forward to being part of its journey ahead.”
The appointment comes as Vijay Sales continues to expand its omnichannel retail ecosystem, combining its physical store network and product expertise with the convenience of online shopping.
As part of the association, Dravid will feature in the company’s upcoming communication initiatives across multiple consumer touchpoints. These will include television, digital platforms, social media and in-store communication, along with category-led and festive campaigns planned through the year.
The partnership is also expected to play a role in strengthening Vijay Sales’ brand identity as the retailer continues to engage consumers across different stages of their electronics purchase journey. While product categories and technology continue to evolve, the brand intends to retain its focus on customer relationships, advice and service.
With Dravid becoming the face of the brand, Vijay Sales aims to reinforce these attributes through a personality whose public image is closely associated with reliability and long-term credibility.