Axis Bank has introduced a digitally enabled auto loan proposition for car and two-wheeler buyers, offering loan disbursement in as little as 30 minutes. The new offering aims to simplify the vehicle financing journey by bringing loan approval, dealer selection, customer authorisation and disbursement together within a single digital process. Customers can choose their preferred vehicle brand or model and move from purchase decision to financing through an integrated platform.
The proposition is available to both existing and new-to-bank customers, positioning accessibility as a key differentiator in the digital auto financing space. Eligible customers can avail up to 100% funding and complete the entire process digitally, from application to disbursement. The simplified journey allows customers to select a vehicle, review and accept the loan offer, choose a dealer, complete their KYC requirements and authorise the disbursement through a single integrated flow.
Alongside the launch, Axis Bank has rolled out a festive season campaign titled ‘Jaise Hi Mann Banaoge, Loan Paoge’. Built around the insight that financing should not delay a customer’s vehicle purchase once the decision has been made, the campaign highlights the convenience and speed of the new proposition. Dedicated films for car and two-wheeler loans showcase how customers can act on their purchase intent without lengthy paperwork or multiple touchpoints. The campaign is being amplified across digital and social media platforms in key markets.
Commenting on the launch, Hemant Nagpal, Group Head – Wheels, Axis Bank, said customers increasingly expect financing to match the speed of their decisions. He added that the proposition reflects the bank’s focus on making banking simpler, faster and more integrated into customer journeys. The digital process also enables direct and instant fund transfers to dealer accounts, helping dealer partners receive payments faster and improve transaction efficiency.
Anoop Manohar, Chief Marketing Officer, Axis Bank, said the campaign captures the changing expectations of consumers, who are accustomed to instant fulfilment and increasingly expect the same convenience for major financial decisions. He added that ‘Jaise Hi Mann Banaoge, Loan Paoge’ was designed to communicate this shift through simple and relatable storytelling, particularly during the festive season when vehicle purchase intent is high.
The campaign has been conceptualised by Outbreaker, an AI-first creative agency that combines strategy, creativity and AI-enabled production. Through digital and social media platforms, the campaign demonstrates how customers can move from deciding to purchase a vehicle to securing financing within a significantly shorter timeframe.
With this proposition, Axis Bank is looking to strengthen its presence in the retail lending segment by using technology and process innovation to reduce friction in vehicle financing. By bringing multiple stages of the loan journey together digitally, the bank aims to make car and two-wheeler ownership more accessible while improving convenience for customers and dealer partners.