CP PLUS, India’s leading security and surveillance solutions brand, has unveiled its latest campaign film featuring Bollywood actor Ranveer Singh. The campaign takes forward the brand’s established message, ‘Upar Wala Sab Dekh Raha Hai’, while highlighting the evolution of security from conventional surveillance to intelligent, AI-powered protection. Through the new TVC, CP PLUS aims to demonstrate how technology is making everyday spaces smarter, safer and more connected.
The campaign focuses on the changing role of surveillance systems, moving beyond simply recording footage to offering real-time intelligence and proactive security solutions. It highlights capabilities such as advanced AI analytics, enhanced data security and instant alerts, positioning modern surveillance as an integrated part of everyday life for households and businesses. The brand aims to communicate how these technologies can help users stay informed, connected and better protected.
Commenting on the campaign, Aditya Khemka, Managing Director, CP PLUS, said that the brand’s ‘Upar Wala Sab Dekh Raha Hai’ message had established it as a trusted name in India’s security and surveillance category. He added that the latest campaign represents a shift from passive monitoring to active, intelligent protection, reflecting the growing need for real-time insights, AI-driven analytics and data privacy.
Khemka also highlighted Ranveer Singh’s energy and reach as a strong fit for the brand’s innovation-led approach. He said the objective was to make smart surveillance relatable and accessible to Indian households and businesses. He further emphasised the brand’s commitment to the Make-in-Bharat vision, with the campaign showcasing the role of indigenous AI technology in helping people stay connected and protected.
The campaign will be amplified across CP PLUS’s communication platforms, taking its message of smarter and more meaningful security to audiences across India. With this initiative, the brand aims to strengthen its positioning in the evolving surveillance market by bringing AI-led capabilities and connected security solutions into the mainstream conversation.