Volkswagen India has announced a strategic partnership with cricketer Jasprit Bumrah to promote the Golf GTI, highlighting shared values of precision, performance, and consistency. The collaboration aligns Bumrah’s disciplined, impactful bowling with the engineering excellence of the Golf GTI, reinforcing Volkswagen’s ‘Progressive Performance’ positioning.
Brand Director Nitin Kohli called the partnership a powerful expression of the brand’s motorsport DNA, while Bumrah praised the Golf GTI for its quiet yet consistent performance. The alliance aims to enhance Volkswagen’s brand appeal in India by connecting with audiences through character and credibility.