Dentsu has formed a strategic partnership with MOGL, an AI-powered athlete influencer platform, to strengthen its footprint in the U.S. sports market. This collaboration provides Dentsu clients access to more than 30,000 athletes for Name, Image, and Likeness (NIL) sponsorships, one of the fastest-growing areas in the influencer economy. MOGL’s platform uses first-party data to match brands with the most relevant athlete influencers, enabling data-driven NIL campaigns with real-time performance insights on reach and engagement.
By integrating MOGL’s capabilities into media plans and influencer strategies, Dentsu aims to modernize how brands connect with sports audiences. This move boosts dentsu Influence, the company’s influencer and creator division, by merging AI, creativity, and culture. It also supports Dentsu’s broader goal of bringing brands closer to fans at the intersection of culture and commerce, building on its global Sports and Entertainment expansion.