Dentsu India has launched Dentsu AMP, a next-generation, video-first content engine that combines human creativity with AI to help brands produce high-quality storytelling faster and at scale.
Led by Managing Partners Dhruv Abrol and Tarika Gulabani, Dentsu AMP brings together over ten in-house studios across India with expertise in video production, motion graphics, 3D, sound, and post-production. Its AI-powered system supports ideation, editing, and optimization, enabling brands to create everything from cinematic films to agile, social-first content.
Brands such as Aditya Birla Fashion, Flipkart, Myntra, and Groww are already using the platform to achieve greater creative speed and performance. Positioned alongside Dentsu Lab and the Dentsu Podcast Network, Dentsu AMP strengthens Dentsu India’s innovation ecosystem at the intersection of creativity, technology, and measurable impact.