FCB Ulka, part of FCB India, has been appointed the creative agency on record for Bajaj Almond Drops Hair Oil and Bajaj No Marks after a multi-agency pitch. The agency will lead strategy and creative communication across platforms to strengthen brand relevance and drive growth for Bajaj Consumer Care’s flagship brands.
Bajaj Consumer Care CMO Sanath R Pulikkal said FCB Ulka’s strategic and creative strength made it the ideal partner to take Bajaj Almond Drops into its next chapter, while FCB Ulka CEO Kulvinder Ahluwalia called the win a “homecoming,” recalling the agency’s earlier partnership with the brand in the 2000s.
The collaboration marks a renewed focus on storytelling, modern consumer engagement, and revitalizing Bajaj’s trusted legacy brands for a new generation.