Platinum Outdoor recently orchestrated a dynamic outdoor campaign for Aditya Birla Health Insurance, employing a strategic blend of media platforms and a meticulously crafted approach. This ambitious initiative spanned across 21 markets, unfolding over a three-week period. Anchored by innovative techniques, the campaign seamlessly integrated regional Out-of-Home (OOH) creatives, fostering a localized connection with audiences.

Central to the campaign’s impact were the deployment of anamorphic innovations in Mumbai and an immersive CGI video experience. The anamorphic storytelling, from the striking entrance of the ActivOne logo to the seamless message transitions, enraptured viewers, effectively conveying a compelling narrative. Positioned to underscore Aditya Birla Health Insurance’s commitment to prioritizing health, the campaign aimed to establish the brand as a trusted partner in wellness.

Complementing this narrative was a visually captivating CGI video unveiling Aditya Birla Health Insurance’s ActivOne product. Set against the backdrop of a vibrant beach scene, the video mirrored real-life scenarios depicted in the TV commercial, reinforcing the message of embracing a healthy and active lifestyle.

Both the anamorphic and CGI components of the campaign were strategically designed to generate substantial buzz and conversation. By leveraging cutting-edge technology and compelling digital content, the ActivOne ‘ABHIKaro’ OOH campaign effectively engaged audiences in a visually stimulating manner.

Darshana Shah, Head of Marketing and Customer Experience at Aditya Birla Capital, emphasized the strategic alignment of the outdoor campaign with the brand’s broader marketing objectives. The choice of Vikrant Massey as brand ambassador and the campaign’s expansive reach across diverse urban landscapes underscored its effectiveness in communicating ActivOne’s value proposition.

Dipankar Sanyal, CEO of Platinum Outdoor & MRP, expressed satisfaction with the campaign’s outcome, attributing its success to meticulous planning and innovative execution. As partners, both Platinum Outdoor and Aditya Birla Health Insurance celebrated the inaugural foray into anamorphic storytelling and looked forward to future collaborations centered on tech-led innovations in outdoor advertising.

Platinum Outdoor, a division of Madison World, has established itself as a leader in India’s OOH landscape. With a diverse portfolio of clients spanning industries, Platinum Outdoor continues to push boundaries in outdoor advertising, leveraging Madison World’s extensive network and expertise across various communication channels.

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