L’Oréal Paris has launched a new edition of its global Lessons of Worth series with Aishwarya Rai Bachchan, reinforcing its iconic message Because I’m Worth It. In the digital film, Aishwarya urges women not to let social media validation define their value, but instead to embrace inner confidence and self-belief.
The campaign highlights challenges women face in today’s digital age, promoting themes of self-worth, resilience, and individuality while rejecting limiting beauty standards. Alongside Aishwarya, global ambassadors like Kate Winslet, Viola Davis, Eva Longoria, and Jane Fonda share personal reflections on what the tagline means to them.
With this initiative, L’Oréal Paris continues its mission to inspire women to recognize their inherent worth and use beauty as a platform for empowerment and cultural change.