Annapoorna Masalas, part of Gemini Edibles & Fats India Ltd, has teamed up with Dentsu Creative Webchutney for a lively new campaign promoting its Chicken Masala variant. Centered around the tagline “Taste’la, Feeling’la Vera Level” (Next level in both taste and feeling), the film uses Tamil kuthu beats and a joyful song-and-dance sequence featuring children to celebrate the joy of home-cooked food.
The campaign aims to deepen brand recall across Tamil Nadu, highlighting Annapoorna’s trusted legacy and authentic taste. It will run across TV, digital, and social platforms, reinforcing the brand’s connection with Tamil households while driving awareness and market growth.