Aqualogica, a Gen Z-focused brand under Honasa Consumer, has launched its witty new campaign, “Feels So Light, Shields So Right,” spotlighting the Glow+ Dewy Sunscreen. The ad personifies the sun as Mr. Sun, an overconfident force, until he meets a fearless Gen Z girl protected by Aqualogica’s lightweight SPF 50 formula. Using CGI, the campaign shifts the narrative from fear to effortless sun protection.
Anuja Mishra, EVP & CMO at Honasa Consumer, emphasizes that today’s consumers want lightweight, hassle-free sun care without compromising on protection. Aqualogica continues to offer effective yet lightweight skincare solutions, making sun care effortless and stress-free.