Mamaearth has introduced Palak Tiwari as its newest brand face alongside Shilpa Shetty Kundra in a new TV campaign promoting its Ubtan Face Wash. The ad highlights the effects of sun and pollution on the skin, with Palak discovering the benefits of Turmeric and Saffron-infused Ubtan through Shilpa.
Conceptualized by Havas Creative India, the campaign reinforces Mamaearth’s promise—“Tan Hataye, Glow Lautaye”—blending nature with science for safe and effective skincare. Both Palak and Shilpa express excitement about promoting natural skincare and inspiring younger audiences to embrace goodness inside.