Bank of Baroda, one of India’s premier public sector banks, has launched its latest brand campaign with global ambassador Sachin Tendulkar at the forefront. Building on last year’s successful ‘Play The Masterstroke’ platform, the campaign emphasizes the significance of making smart financial decisions when pursuing major life aspirations, whether buying a home or car, investing in a business, or securing long-term financial growth. It positions choosing the right banking partner as the true Masterstroke that turns goals into achievements.
Aligned with the Bank’s retailisation strategy, the campaign spotlights four core offerings Home Loans, Car Loans, MSME Loans through bob Digi Udyam, and the bob Masterstroke Lite Savings Account with the objective of boosting customer acquisition and driving deeper market penetration. Through four light-hearted, relatable films inspired by everyday life moments, the campaign showcases the bank’s customer-first approach, seamless digital access and reliable service. Sachin Tendulkar lends credibility and inspiration, reinforcing how the right partner can make all the difference.
Commenting on the launch, Shri Shailendra Singh, Chief General Manager – HRM & Marketing, said:
“With the new Masterstroke campaign, we aim to empower every individual and support every dream. Choosing Bank of Baroda as a financial partner can truly be a masterstroke. Sachin Tendulkar embodies excellence and trust, making him the perfect voice to deliver our message.”
The rollout began with a high-engagement #WhatIsYourMasterstroke teaser featuring popular influencers Jatin Sapru and Kamiya Jani, creating strong pre-launch buzz.
Supported by a comprehensive 360° media plan, the campaign spans television, print, social media, radio, outdoor and cinema, and is being executed in multiple regional languages to ensure widespread reach across India.