GIVA, the fine jewellery brand, launched its “GIVA for Every Mother” campaign, celebrating all mother figures through a special collection and emotional digital storytelling. This Mother’s Day, the brand encourages everyone to reflect and honor the women who shape our lives with love and wisdom.
The collection features timeless gold jewellery, blending tradition with sophistication, designed to celebrate every mother — from first-time moms to grandmothers and mentors. The campaign includes a heartfelt film where a young man wishes his grandmother a Happy Mother’s Day, emphasizing the many forms of maternal love. Anushka Sharma also shares a powerful tribute to the unwavering presence of mothers.
GIVA’s campaign goes beyond sentimentality, recognizing the strength and grace of mother figures. To mark the occasion, the brand is offering up to 30% off on lab-studded jewellery, making it the perfect time to gift a meaningful treasure.