CaratLane has launched The Nudge, the second film in its ongoing proposal campaign, urging men to stop delaying commitment. Conceptualised by BBH India, the film highlights how a gentle push can lead to meaningful proposals, rooted in Indian values.
Featuring rings from CaratLane’s engagement collection, including the 73-faceted Gulnaara, the campaign positions proposals as heartfelt and culturally resonant moments. It will run across TV, digital, social media, and in-store platforms, supported by influencer collaborations and activations.