Cheil X has launched EV Sahi Hai, a new campaign for JSW MG Motor India aimed at boosting consumer confidence in electric vehicles. Inspired by the Mutual Fund Sahi Hai model, the campaign’s first phase features 10 real-life testimonials from EV owners across India, highlighting benefits like cost savings, reduced environmental impact, affordability, and superior driving experiences.
With an authentic storytelling approach, the campaign seeks to dispel EV myths and inspire adoption. Backed by digital and TV promotions, it positions JSW MG Motor India as a pioneer in the EV space, using genuine consumer voices to encourage fence-sitters to make the switch. A second phase of the campaign will roll out soon.