DS Group has launched the third season of its Pujoy Pulse campaign with TV9 Bangla, running from September 4 to October 8, 2025. Centered on Pulse Golmol, the campaign celebrates Durga Puja’s circular motifs under the theme “Gol Ka Mol” — from bindis and dhunuchis to rosogollas and puja thalis — while honoring the women of Bengal as custodians of tradition and change.
Highlights include an AI storytelling film, a roundtable with women achievers, a video series on women artisans with a felicitation event, and a Pujoy Pulse Canter roadshow across 22 towns featuring interactive experiences.
Through this edition, DS Group pays tribute to Bengal’s traditions, women artisans, and community spirit, positioning Pujoy Pulse as a cultural celebration that blends heritage with modern storytelling.