Fortune, from AWL Agri Business, has launched a new regional campaign in West Bengal titled “Bhojan Bahini (Food Force)” featuring Sourav Ganguly and Abir Chatterjee. The film-style ad humorously explores Bengal’s love for food, positioning Fortune Mustard Oil and Fortune Soyabean Oil as India’s No.1 Jodi — a perfect blend of taste and trust.
Mukesh Mishra, Joint President – Sales & Marketing, said the campaign celebrates Bengal’s deep bond with authentic flavours. Showcasing iconic dishes like luchis and kosha mangsho, the film blends nostalgia, culture, and entertainment to strengthen Fortune’s connection with regional audiences and reinforce its leadership in the edible oil category.