Haldiram’s has launched its Diwali campaign, “Aap Diwali manate hai, Hum Diwali banate hain!”, showcasing an extensive festive range of traditional sweets, gourmet treats, and gifting assortments. The collection includes Stuffed Dates, Exotic Baklava, Khajoor Anjeer Bites, premium mithai, and dry fruit hampers that blend classic recipes with modern flavours.
Stores across India are decked up for the season, offering customers a festive shopping experience. Kailash Agrawal, President – Retail QSR, said the new range reflects Haldiram’s legacy of celebrating togetherness while introducing exclusive sweets and gifts that combine heritage with indulgence.