HDFC Securities has launched a new campaign for its InvestRight platform, highlighting smart, simple, and stress-free digital investing with the tagline, “Ye hai invest karne ka ek tareeka, aur ye hai InvestRight.” The campaign, developed by Steve Priya, uses TVCs with relatable humor to showcase the app’s convenience and unified dashboard for managing equities, mutual funds, ETFs, bonds, IPOs, NPS, and global products.
The recently updated InvestRight app offers a faster, personalized experience with features like advanced charting, real-time option chains, swipe order execution, Star Portfolio, Zapp Orders, and integrated UPI payments. Its intuitive interface and responsive design have earned a 4.6-star rating on Google Play with over 1 million downloads.
Puneeth Bekal, EVP & CMO, emphasized that the campaign and app update reflect HDFC Securities’ commitment to empowering India’s investors through technology, seamless integration, and trusted research. The campaign will run across TV, digital, and social media, promoting accessible, confident investing for all.