Himalaya Wellness has launched the second edition of its #ItStartsWithGums campaign on Gum Health Day to raise awareness about the importance of gum health, rooted in Ayurvedic principles. The campaign features two AI-driven digital films, ‘SOS’ and ‘Breath-checker,’ highlighting issues like bleeding gums and bad breath. It will run across platforms like YouTube and Facebook, supported by influencer outreach and digital displays. The initiative promotes preventive gum care and features Himalaya Ayurveda Gum Care Toothpaste, made with 13 Ayurvedic herbs. The goal is to drive early action and everyday conversations around gum health.
