House of McDowell’s Soda has signed actor Vijay Deverakonda as its new brand ambassador, joining Kartik Aaryan in a campaign celebrating “Yaari” — the spirit of friendship.
With a strong pan-India fanbase and deep popularity in the South, Vijay brings fresh energy and authenticity that resonates with Gen Z and millennials. His addition strengthens the brand’s cultural reach, uniting diverse audiences through shared stories and connections. The partnership aims to champion real, grounded friendships, reflecting the brand’s legacy and evolving voice.