HRX, co-owned by Hrithik Roshan, has launched a new campaign titled “Built for Sweat, Designed for Life,” reinforcing its activewear and athleisure positioning. The campaign marks the debut of actor Triptii Dimri as the female face of the brand, aiming to broaden its appeal among women.
Blending high-performance functionality with everyday style, the campaign showcases HRX’s versatile range—from gym-ready gear to stylish everyday wear. Available on Myntra, the collection includes over 15,000 styles across apparel, footwear, and accessories.
Speaking on the launch, Hrithik welcomed Triptii, calling HRX an “everyday fitness companion,” while Triptii praised the brand’s balance of performance and fashion. Myntra’s CXO Suman Saha highlighted HRX’s leadership in the activewear space and its evolving lifestyle focus.