HSBC Mutual Fund has launched RetireToMore, a new investor education campaign encouraging Indians to view retirement as a new beginning filled with life, passion, and freedom. Backed by data from the HSBC Quality of Life report—which shows that 40% of affluent individuals feel unprepared for retirement—the campaign stresses the importance of early and disciplined financial planning.
Aimed at working professionals aged 30–45, the campaign uses three short digital films to highlight how retirement can be a time of personal rediscovery. Each film centers on themes of Life, Passion, and Freedom—portraying real-life inspired stories of individuals who reinvent themselves post-retirement.
The initiative promotes Systematic Investment Plans (SIPs) as a smart and simple way to build long-term wealth. A dedicated campaign landing page offers tools and resources to help users estimate retirement needs.
RetireToMore will be promoted through a 360° outreach strategy including social media, outdoor ads, OTT platforms, and regional content. The initiative is part of HSBC Mutual Fund’s broader commitment to financial literacy, following earlier campaigns like SIP Hai FaydeWaliAadat and Apne SIP Ko Do Promotion.