InCred has launched a new content-driven brand campaign titled ‘Ask InCred’, featuring cricketer Shreyas Iyer as its brand ambassador. Aimed at promoting financial literacy, the campaign includes videos and podcasts covering topics like credit, investments, market trends, and finance careers, especially for young audiences. The initiative reflects InCred’s focus on trust, knowledge, and empowering consumers. The launch film, created by Irani Movietone, will roll out across digital and social media platforms.