Instamart has launched a quirky new ad campaign titled “Big or Small, We Deliver It All”, spotlighting its promise of delivering over 35,000 products—including electronics, kitchenware, beauty, and baby care items—within just 10 minutes. Conceptualized by Moonshot Films, the ad humorously portrays a family enlisting the help of burglars to use items they were about to steal, due to long delivery waits—until Instamart comes to the rescue.
The film creatively showcases Instamart’s vast product range and lightning-fast service, while reinforcing its brand identity with humor and relatability. Swiggy’s VP of Brand Marketing, Mayur Hola, and Instamart’s VP of Revenue & Growth, Arjun Choudary, emphasized the platform’s evolution from grocery delivery to an all-encompassing quick-commerce service.