New Delhi, September 4, 2025: JK Maxx Paints has rolled out its latest campaign titled ‘Ghar Aane Ke Bahaane’, a humorous slice-of-life campaign that showcases how vibrant walls don’t just beautify homes, but also become magnets for joy, conversations and connections.
The campaign film features Jimmy Shergill and Minissha Lamba, reuniting on screen after nearly two decades. Jimmy plays the discerning and warm homeowner Sharma Ji, while Minissha stars as his wife, whose newly painted home becomes the center of attention for the neighborhood. From influencers wanting to shoot their reels against their colourful walls, to over friendly aunties dropping-in uninvited; everyone from the neighbourhood suddenly finds an excuse or rather bahaana to be at Sharma ji’s house.
Exaggerated with rib-tickling humour, the film reflects the quirks of Indian neighbourhoods we all relate to, blending old-school nosiness with modern-day behaviours like social media reels and work-from-home video calls. Through quick cuts, playful visuals and lively characters, the story underlines how JK Maxx Paints transforms walls into vibrant backdrops of joy and togetherness.
Watch the campaign film here:
Speaking about the new campaign film, Mr. Nitish Chopra – Business Head (White Cement and Paints Business), commented, “For homeowners, choosing the right paint goes far beyond just painting the walls, it’s an investment that ensures durability, creating spaces that reflect their personality and aesthetics. At JK Maxx Paints, we understand that paint is not merely a finishing touch, it’s a foundation for making a house truly a home. Our products, from the trusted house of JKCement, are designed to deliver superior quality, long lasting performance, durability along with a wide range of colours, making them relevant for every homeowner. With the ‘Ghar Aane Ke Bahaane’ campaign, we wanted to highlight this very connection, how the right paint not only beautifies walls but also becomes a reason for joy, curiosity, and togetherness drawing families and communities closer.”
Mr. Amandeep Malhari, Marketing Head (White Cement and Paints Business), added, “At JK Maxx Paints, our focus has always been to build a brand that goes beyond the functional benefit of paint. With the launch of ‘Ghar Aane Ke Bahaane’ campaign, we are strengthening our positioning as a trusted brand that turns walls into backdrops of joyful moments! The film highlights how colours transform a house into a lively, welcoming space. Indian families and neighbourhoods are built on togetherness, and humour felt like the most relatable way to bring that emotion alive and contemporary elements like reels, online interviews and cricket keep the story relevant for today’s time. We believe this campaign will connect deeply with consumers who see their homes not as walls, but as a canvas of memories and happiness.”
The campaign reinforces the brand’s tagline — JK Maxx Paints: Khushiyon ke Rang — by showing that when walls are painted with JK Maxx Paints, they don’t just stay walls, they turn into warm, welcoming spaces whose beauty naturally draws people in!
The TVC is now live across television, digital and social media platforms – https://youtu.be/1kYhv_ctuRQ
JK Maxx Paints offers a diverse range of interior and exterior emulsions, textures and waterproofing solutions combining aesthetics with durability and protection. Backed by over 20 years of trust and experience, JKWallMaxX Wall Putty ensures a smooth and durable base for every wall. Together with our vibrant range of JK Maxx Paints, it helps homeowners create walls that are not only beautiful, but long-lasting. Grounded in core values of quality and customer satisfaction, the products offer superior performance, longevity, visual appeal and make the brand a one stop solution for all the home building and beautification needs of our consumers.
About JK Maxx Paints:
JK Maxx Paints Ltd. is committed to providing a comprehensive range of home beautification products. With state-of-the-art manufacturing facility in Bhiwadi, Rajasthan, the company offers a wide range of products across the entire spectrum of the decorative paints category; that caters to the customers across economy, premium, and luxury segments. Since its inception, JK Maxx Paints has expanded its presence across 17 states in India.
JK Cement Ltd. is one of the fastest growing manufacturers of Grey Cement in India. JK Cement Ltd. is also the world’s 3rd largest manufacturer of White Cement, renowned for its product excellence, customer focus and technological innovation. With a global presence spanning 36 countries, JK White Cement is a trusted name in the building materials industry. JK WallMaxX is the marquee wall putty brand from the house of JKCement. It is manufactured at state-of-the-art plants located in Gotan (Rajasthan) and Katni (Madhya Pradesh) and enjoys a pan-India retail presence.