JSW MG Motor India has released a Ganesh Chaturthi digital film that highlights how cars become part of family traditions. Set in an MG showroom, the story follows a family choosing their new car while their son amusingly checks the boot space at every turn. The reason is revealed when the family drives home their MG Windsor with Ganpati Bappa placed comfortably in the spacious boot—showing how thoughtful features support rituals that matter most.
Created by Punctuate Productions, the film captures the festival’s spirit of togetherness and tradition, emphasizing how MG cars are designed with real families in mind. By turning a practical detail like boot space into a symbol of cultural pride and emotional connection, the campaign underlines how a car becomes more than transport—it becomes part of cherished festive memories.