Capturing the essence of luxury and refinement, Casagrand, a premier real estate developer in South India, has enlisted the graceful Bollywood icon Kareena Kapoor Khan to endorse Casagrand Casablanca, its flagship residential community in Bengaluru. This collaboration heralds the launch of a comprehensive 360-degree marketing campaign across various platforms nationwide, showcasing the grandeur of the project.
At the heart of this campaign is a captivating TV commercial titled “The Greatest Living Experience,” which serves as a tribute to Casablanca’s opulence. In the ad, Kareena Kapoor Khan takes center stage, effortlessly embodying the spirit of Casagrand Casablanca with her timeless elegance. Clad in a stunning black dress, she unveils the project with flair, highlighting its lavish amenities and distinctive features.
Ravichandran K, Vice-President of Marketing at Casagrand, expressed his delight at having Kareena Kapoor Khan as the face of their latest masterpiece. He emphasized her ability to resonate with audiences nationwide, thanks to her grace and enduring appeal. He believes that her involvement will elevate the campaign, driving engagement and resonance among viewers. Strategically located off Kanakapura Road, Casagrand Casablanca offers residents a haven of tranquillity amidst the city’s hustle and bustle. The sprawling 27-acre property features meticulously designed residences, lush green surroundings, and over 100 world-class amenities, including a 2.5-acre clubhouse – the largest in the city. With its prime location near key areas like JP Nagar and Jayanagar, the project offers seamless connectivity to top-tier educational institutions, healthcare facilities, and entertainment venues, ensuring a life of convenience and satisfaction for residents.