myTrident, the home décor brand from Trident Group, has launched its festive campaign with brand ambassador Kareena Kapoor Khan through 3D OOH billboards across 15 major cities including Delhi, Mumbai, Bengaluru, Ludhiana, Amritsar, and Bhopal. The campaign showcases myTrident’s signature collections with bold creativity and immersive storytelling, reinforcing its positioning in style, quality, and everyday luxury.
Strategically placed in high-footfall zones, the campaign aims to boost visibility during the festive shopping season as part of myTrident’s larger 360-degree festive push spanning digital, TV, and print. CEO Rajneesh Bhatia said the initiative is designed to inspire consumers to reimagine their homes while strengthening long-term brand equity.