Lauritz Knudsen Electrical and Automation has launched its new brand campaign, ‘Powering a Non-Stop India’, created by Saatchi & Saatchi India. Featuring Mumbai Indians stars Hardik Pandya, Rohit Sharma, and Suryakumar Yadav, the campaign highlights the brand’s partnership with the team and reinforces its role in powering India’s continuous progress.
The film showcases everyday scenarios—from hospitals and factories to homes—emphasizing Lauritz Knudsen’s reliability as a leading switchgear brand. Executives from Schneider Electric and Saatchi & Saatchi noted that the campaign not only enhances brand visibility but also defines Lauritz Knudsen’s voice, purpose, and commitment to driving resilience in a nonstop India.